Splash Corporation - 1707 Words

â€Å"Splash Corporation (A): Competing with the Big Brands† Problem: Splash Corporation (Splash) is a leading producer of skin care and hair care products in the Philippines. Founded in 1985, Splash was now the country’s leading domestic producer of personal care products and was billed as â€Å"the next Unilever† by BizNews Asia magazine (page 5). However, competing with the top corporations in the world was no easy task, especially when these companies were producing low-cost alternative products. Splash knew that there was no way they could compete in a price war with their much larger competitors, so they had to compete on value if they wanted to remain a top company in the industry. At this point in 2006, the company is considering what†¦show more content†¦Technological: Although the Splash Research Institute has done extremely well over the last twenty years in meeting consumer needs, the company needs to always have a first mover’s advantage so that customers can become loyal to their brand. It is also importan t to recognize Splash’s current shortcomings. Splash’s small advertising budget makes it difficult to compete on promotions with the large multinational corporations, regardless of the fact that their constant innovation is a major strength of their company. Alternatives: The Splash Corporation should currently follow a market penetration strategy. It is not a good idea for Splash to enter foreign markets just yet, because one of its strengths is that it is a domestic company providing products for their people. Thus, the Splash Corporation needs to find other ways to attracting non-users of your product or convincing current clients to use more of their products. Accordingly, the alternatives that Splash Corporation has revolve around different target market strategies. The first alternative that Splash has is to follow a Full Market Coverage strategy, where the firm attempts to serve the entire market. This however is probably not a good idea for Splash because the company will dive into everything without doing the proper research. Their competitors willShow MoreRelatedEssay Splash Corporation-Strategy Formulation1311 Words   |  6 PagesJulie Dimayuga Gabriel Manasan Spandan Mahanta CORPORATE CAUSE: We shall uplift the pride and economic well-being of the societies we serve. Splash is a world-class company that is committed to making accessible, innovative, high-quality and value personal care products for everyone. We are a marketing company in the beauty, personal and healthcare industries where we shall be known for strong brand management of pioneering, high-quality and innovative products derived from extensive researchRead MoreWhirlpool Internal and External Analysis4213 Words   |  17 Pagesï » ¿ WHIRLPOOL CORPORATION: INTERNAL AND EXTERNAL ANALYSIS MGT-475 ALEXANDER S. CORRENTE I HAVE NEITHER GIVEN OR RECEIVED NOR HAVE I TOLERATED OTHERS USE OF UNAURTHOIZRED AID. TABLE OF CONTENTS Who/What is Whirlpool 3 Analysis of Whirlpool 4 PESTEL Framework 4 The SCP Model 9 The Five Forces Model 10 The Resource Based View 13 The VRIO Framework 14 Conclusion 16 Bibliography Read MoreMicrosoft Corporation, Innovative And On The Cutting Edge Of Technology1632 Words   |  7 PagesSeattle Splash. The current arena which is a property of AEG Facilities is seeking a local corporation that is willing to invest in not only the present, but the future as well. As it stands now, the arena will need to be updated and modernized to compete with other NBA arenas as it was last updated in 1995. My team and I recognize that the Microsoft Corporation is innovative and on the cutting-edge of technology. The following proposal will showcase how a partnership between the Seattle Splash and theRead MoreThe Creation Of AENN : The Implementation Of The AEAN1097 Words   |  5 Pagesseveral companies have placed their bets on ASEAN and now reaping the benefits of a free trade. Jollibee Foods Corporation, Han Cole, KLT Fruits, Marigold Manufacturing Corporation (the maker of Mama Sita’s mixes and sauces), and Splash Corporation are some of Filipino c ompanies which benefitted from the tariff rate reduction. (Department of Trade and Industry, 2015) Jolibee Foods Corporation (JFC) established its first overseas restaurant in Brunei in 1987. Since then, it has strengthened its presenceRead MoreSplash Analysis3050 Words   |  13 Pages| æ ½ËœÃ©Ëœ ³Ã¦â„¢ ¨ | Splash—International expansion analysis | Contents Executive Summary Introduction Current Situation Critical Issues Analysis Macro-environmental Analysis—Market Analysis Industrial Analysis-- Michael Porters 5 Forces Model Internal Analysis--SWOT Conclusion Recommendation Business Strategy Price Strategy Promotion Strategy E-Business Strategy Executive Summary The aim of this report is to resolve the critical issues of Splash on the internationalRead MoreStarbucks Swot Analysys1228 Words   |  5 Pagesin the discussions. This site is more than just an electronic comment card. Starbucks actually listens and implements viable ideas, such as the splash stick (Horovitz, Howard amp; Petrecca, 2008). A customer commented on the website that they needed a stick so the coffee didn’t splash out of the hole at the top of the cup. Starbucks rolled out the splash stick in April 2008. Customer loyalty was also one of Starbuck’s strengths. Starbucks decided that a better loyalty program through the StarbucksRead MoreSplash Analysis3037 Words   |  13 Pages | 41032048 | æ ½ËœÃ©Ëœ ³Ã¦â„¢ ¨ | Splash—International expansion analysis | Contents Executive Summary Introduction Current Situation Critical Issues Analysis Macro-environmental Analysis—Market Analysis Industrial Analysis-- Michael Porters 5 Forces Model Internal Analysis--SWOT Conclusion Recommendation Business Strategy Price Strategy Promotion Strategy E-Business Strategy Executive Summary The aim of this report is to resolve the critical issues of Splash on the international expansionRead MoreThe French Theorist Guy Debord964 Words   |  4 Pagesdiscourse† (master builder hal foster - pg); the neccessity and focus to create iconic forms and expressions that are â€Å"big enough rocks† to â€Å"make a big splash in the global pond of spectacle culture today† (master builder hal foster - pg ). Foster is quick to outline that due to the capitalistic influence of this â€Å"spectacle culture† this ‘splash’ does not come through approriate and well considered program, or through simple and efficient servant to the general public, but through the buildingsRead MoreGrapes of Wrath - Chapter 25 Analysis1462 Words   |  6 Pagesthe land which, combined with drought, caused the Dust Bowl. The big corporations soon bought out most of the land in the Mid-West and many families were soon forced to make their living by other means. The sh ift of these families out west to a limited number of jobs damaged the United States economy. In Chapter 25 of the Grapes of Wrath, John Steinbeck summarizes the human nature of self-destruction causing the corporations to showcase their greed and how it affected the laborers of CaliforniaRead MoreDesign Of The Building A Gallery1666 Words   |  7 Pages†¢ The building went for sale around 2010 and was recently acquired by Urban Splash Development. †¢ The Civic Centre (Council House and South block) will be converted into a gallery. †¢ †¢ The gallery will house permanent exhibitions about slavery, temporary spaces for other exhibitions, a restaurant, a roof garden and gallery shop. Adaptive Reuse †¢ Large windows on the restaurant for great visual experience of the site. †¢ †¢ At night, warm lighting will frame the large windows. †¢ †¢ Propose roof